NEWSLETTER ARTICLES
August 1, 2011Marketing Southwest Indiana
Part of the Coalition’s on-going marketing efforts is to sell Southwest Indiana to key business sectors so as to increase potential deal flow that ultimately leads to new investment. Our latest campaign illustrates what is great about Southwest Indiana – our ability to make things and our excellent workforce. This campaign will be rolled out during the Center for Automotive Research’s Management Briefing Seminars in Michigan where keydecision-makers from the North American automotive industry gather to hear the latest in trends and research. The event is billed as the auto industry’s most influential management conference in North America and with speakers from Chrysler, Ford, General Motors, Toyota, and Volkswagen you can understand why.
This month, the Coalition begins a direct marketing campaign to site selection firms throughout the country as well. The campaign will feature key aspects of Southwest Indiana that might at first glance be attributed to larger communities. For example, were you aware that the number one high school in Indiana is located not in Indianapolis, Ft. Wayne or South Bend but in Evansville. The idea is simple, paint a more accurate and revealing picture of Southwest Indiana.
On July 19, the University of Southern Indiana hosted a regional economic seminar featuring economists and speakers from Ball State University, the Indiana Office of Community Affairs, the Indiana Economic Development Corporation and the Coalition. As part of the Coalition’s strategic communications plan, the Coalition presented the first stage of the new regional strategic analysis – Competitive Realities Report to an audience of more than 60 from throughout the tri-state.
